- Build Backward: How to Reverse Engineer Your Way to a Successful ProductMost failed products have the same origin story: a team charging full speed into development with not enough clarity about what they’re building, who it’s for, or why anyone should care. If you’re nodding, don’t worry—you’re not alone. Fortunately, there’s a fix. It’s called reverse engineering. It’s simple, it works, and it will save you… Continue reading Build Backward: How to Reverse Engineer Your Way to a Successful Product