Founder Reps: The 90-Day Leadership Sprint

One quarter. One mission. One upgrade in how you lead.

Apply for Founder Reps ↓

You don’t need another book, podcast, or hour-long coaching call. You need a single sprint with focused reps; small, intentional actions that compound into better leadership habits.

One five-minute rep at a time.

Most founders don’t need more advice. They need someone to show them the facts about how their team experiences their leadership and a simple system to change the one thing that’s slowing their team down.

• Clearer communication.
• Fewer bottlenecks.
• A team that moves without waiting on you.

What I Hear From Founders

After a decade of advising founders, and three years running Hampton groups and coaching 30+ leaders, I kept seeing the same pattern: sharp founders who know what to do, but get stuck in the same habits. Founder Reps is the system I built to break that cycle — one behavior at a time.

• “I think we could move faster, I just don’t know how to get more out of my team.”
• “I’ve said it clearly, but my team still doesn’t understand our “why”.”
• “My team thinks I change direction too often but we need to be nimble.”
• “I hate being the bottleneck. I just don’t trust enough.”
• “When the pressure hits, I get sharp and don’t mean to.”
• “I’m tired of repeating myself.”
• “I don’t know if I’m communicating clearly, or confusing people.”

Founder Reps Is For You If…

You’re willing to hear the data based truth, do the reps, and focus on one thing for 90 days.

You’re a founder or CEO with a team that relies on you.

You’re past survival mode and want your leadership to match the pace of your company.

Why Sprint?

You’ve tried the usual options. Most don’t fit the way founders actually work.

The Old Way	Founder Reps
Executive coaching — long conversations that fade once the call ends.	Micro-coaching — focused reps that stick because you practice.
Habit apps — generic prompts that miss your context and lack focus.	Custom assignments — simple, relevant reps that match your challenges.
Peer Groups — great conversation, but slow progress between meetings.	Founder Circles — peer accountability, anchored by actionable feedback.

Founder Reps is built for one thing: fixing the leadership habits that slow your team down, without adding more meetings to your week.

Is Founder Reps for you? Book a short intro call →

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The 5 Step Sprint

1️⃣ Get the Real Picture

We start with clarity, not guesswork.

You choose 4–6 people who work closely with you. I have them complete a short confidential survey, and when helpful, a brief call. You complete a self-assessment.

I map the overlaps, contradictions, and patterns that show how you lead when things go well, and when they don’t. Our team uses your 360, public information, and (if you choose) recent emails and meeting notes to create your profile.

Outcome: You get a clear, honest picture of how your team experiences your leadership; what’s working, what’s slowing you down, and where you’ve become the bottleneck. That gives us a short list of opportunities to change so you can move faster, lead calmer, and get out of your team’s way.

When you show up calmer under pressure, everything gets easier. Conversations get clearer, decisions get easier, trust builds, and speed increases.

Tweak these moments and your leadership will shift with them. That’s why Founder Reps works.

2️⃣ Choose the One Thing

From your diagnostic, we pinpoint the one behavior where change will have the greatest impact on your leadership in the next 90 days.

Not five things.
Not “everything you need to fix.”
One behavior with the highest upside.

This becomes your Sprint Mission, the one upgrade we attack with maniacal focus.

Outcome: You walk away with one clear target for the next 90 days — the behavior that will make everything else easier.

3️⃣ Build the New Behavior

Based on your Mission, you’ll get short, simple reps you can do between meetings.

A rep might be:

• a pause,
• a tone adjustment,
• or a question asked differently.

Small reps. Compounding returns. Behavior you and your team can feel.

Outcome: You build visible momentum without adding work to your plate. Just a few intentional reps each week that change how people experience you: clearer tone, cleaner decisions, fewer fires, and a team that moves faster because you’re no longer the bottleneck.

Curious? Let’s talk through what your One Thing might be →

4️⃣ Stay on Track

Founders don’t struggle because they don’t know what to do. They struggle because they’re doing it alone.

When you join Founder Reps, you’re placed in a small circle of founders who are also running their own sprint; people who understand the pressure, pace, and weight of leading a team.

This isn’t group therapy, and it isn’t a loose mastermind. It’s where founders tell the truth and see patterns they can’t see alone.

Inside each session, we look at:

• Where your one thing showed up this month
• What rep made the biggest difference
• What friction point is still appearing

Between calls, the circle stays connected in a quiet, signal-only channel. Quick updates, progress notes, and small asks. The kind of support founders rarely get but always wish they had.

And as your coach, I’m in your corner the whole way.

I check in with you, review your patterns, and nudge you when you’re slipping or missing something important. I help you sharpen your reps, tighten your mission, and see the moments where real change is happening.

Outcome: You stay on track because you’re no longer doing this in isolation. The circle gives you honesty and perspective. I keep you accountable and moving. You get support that makes new habits stick, even when things get messy.

5️⃣ See What Changed

Most founders think they know how they’re showing up. But deep down they wonder:

“Is my team responding well to me?”

“Do I come across the way I intend?”

“Am I the reason things feel harder than they should?”

At the 90-day mark, we go back to the people who experience your leadership every day and ask them the only questions that matter:

What’s changed?

What’s easier now?

Where are they feeling the difference?

And this is where things click.

For example, a direct report says, “You don’t snap under pressure anymore.”

A peer says, “Our meetings feel lighter and move faster.”

A team member says, “I always know where we stand now.”

These small shifts add up. That’s the point of Founder Reps.

Outcome: You get proof you can measure: calmer conversations, cleaner decisions, fewer bottlenecks, and a team that performs better because you’re leading differently.

The Cadence

Monday — Assignment

A short, specific rep tied to your one thing. (2-minute read, 5-minute action.)

Wednesday — Check-In

A quick pulse: What worked? What didn’t? What showed up?

Friday — Reflection

A brief look back: Where did the rep come up again? What shifted?

Every 30 Days — Founder Circle Session

A focused, hour-long session to compare notes, refine reps, and see what’s actually changing.

Book a Call ↓

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Why It Works

• Built for founders: focused, specific, schedule-proof.
• Behavioral reps, not theory: small exercises, compounding results.
• Feedback loops: shared progress in real time.
• Zero fluff: action → reflection → iteration.

What You’ll Gain

✅ A team that thinks and executes without you

Fewer bottlenecks and faster decisions, so you can trust your team and step out of the weeds.

✅ Communication that lands the first time

Clearer direction, fewer mistakes, and conversations that stay calm instead of spiraling, so work stops feeling like groundhog day.

✅ Leadership habits that work

The kind that reduce fires, build trust, and let you scale yourself out of the day-to-day, so the company grows without costing you more of yourself.

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Why Me

I help founders and operators untangle complex problems, from capital to culture. After 25 years in startups, corporate leadership, and investing, I bring context and clarity to real-world leadership challenges.

I’ve facilitated Hampton founder groups for three years, coaching 30 + leaders running seven-nine figure companies. I’ve built and exited businesses in e-commerce, finance, and SaaS.

When we’re improving your leadership habits, we’re also tackling the real-world context that drives them; product launches, hiring crunches, incentive models, automation bottlenecks, and client fires. This isn’t executive coaching. It’s founder-to-founder advisory grounded in feedback, behavior, and real operating experience.

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Ready to Run Your Sprint?

If you want one quarter of precise, focused improvement—not another year of “trying to get better”—I’d love to show you how the Sprint works. One quarter. One mission. One upgrade in how you lead, decide, and communicate.

Join the Pilot Cohort

Limited to 6 founders. A focused 90-day sprint to build lasting leadership habits. Clearer decisions. Calmer communication. Stronger follow-through.

Start Your Sprint →